“SEO is dead,” says Amanda Iglesias with a wry smile. “At least, that’s what sensationalized blog headlines tell us every few years—whenever Google releases a new algorithm.” Amanda, Product Manager at Hubspot, spoke to members of the Charlotte Hubspot Users Group last night on “SEO: How to Know What’s What in an Ever-Evolving Web Environment.”
She contends that not only is SEO not dead, it hasn’t fundamentally changed much since the early 1990’s when the first web search engines were developed. The goal of search engines has always been, she says, to deliver useful content to the user. The only thing that has changed is that they’ve gotten better at it, and made it increasingly difficult to “game” the system.